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SEM

SEM stands for search engine marketing. SEM, search engine marketing-digital marketing describes the paid advertising appearing on a search engine results page. SEM involves buying PPC (pay-per-click) ads that display among the search engine results. Such ads may be placed through Google Ads, Microsoft Advertising (for Bing), or other search engines. Welcome to the digital …

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SEO

SEO stands for search engine optimization. SEO-search engine optimization-digital marketing. It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines. The more visible your pages are in search results, the …

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